Creator Leverage: Master AI. Build Systems. Grow Your Business

Nine years. That's how long one subscriber stayed on my list before buying anything. 3,285 days of free emails. Zero purchases. Then this year, they invested in Prompt Writing Studio. Most email "experts" would have removed them years ago. "Prune your dead weight!" "If they haven't bought in 90 days, they never will!" "Engagement rates!" Bollocks to that. You want to know what made this possible? Two things: I had a system for consistently generating valuable content (my Zettelkästen vault) I...

I've been writing daily emails for months. Stories about $5 million dogs. AI tools that replaced my $100k assistant. The subscriber who waited 9 years to buy from me. Why Denmark killed letters. How I built a web app in 2 hours without coding. 1305+ emails about building algo-proof creator businesses. The best ones follow the same formula: personal story → contrarian insight → soft pitch. Some days, I write about AI eating book publishers alive. Other days, it's McDonald's replacing workers...

I published a best-seller on Amazon a few years ago. Right now, you can get it. No Charge. Download directly from the Amazon Gods here If you like it, leave a review

Hi Reader, This is it. In a few hours, the Black Friday deals expire. No extension. No "forgot to mention" email tomorrow. What you're walking away from: Prompt Writing Studio (50% off): The entire course unlocked immediately A 90-minute workshop on prompt engineering A 30-minute call where I fix YOUR specific AI problems Free access to V2 when it launches Get Prompt Writing Studio - 50% off [Get Prompt Writing Studio - 50% off] The Zettelkästen Method (50% off): The exact system I use to...

I spent 30 days turning business school theory into actual tools. I coded ones for The ANSOFF Matrix SWOT Analysis Porter’s 5 Forces McKinsey 7-S Framework Business Model Canva Porter’s 5 Forces Business theory is grand and all. Every strategy consultant knows these frameworks. You'll find them in many popular strategy textbooks. But where's the fun in that? I used Cursor to turn these frameworks into interactive tools that anyone can try. Check them out here

I've sent 1,305+ newsletters. I've run my newsletter for years. I started with a monthly edition. A messy mash-up of blog posts. Then, I moved to weekly. Now, it's near daily. I write it myself every morning (no AI please). Here are a few lessons from writing so many newsletters Mix up the format. A 30-word blast can work as well as a 300 or 3000-word newsletter. Send more emails. List owners are afraid to email more than once or twice a week. But big e-commerce brands email 3,4, and 5 times...

A gardener asked some monkeys to water his plants while he partied. "Give each plant the right amount of water," he said. "Check the roots to see how much they need." The monkeys followed his instructions... to the word. They pulled up every plant, checked the roots, then left them to die in the sun. The gardener's mistake? Assuming the monkeys understood nuance. This is exactly what happens when you use AI without knowing how to guide it properly. Most AI users bang in prompts like “make my...